Heyun Le's portfolio showcase with vibrant pixel art and NFT designs

Saigon Designer: Heyun Le's Creative Journey in Vietnam

Design Case Study: saigon designer

Client

Vietnam-based Client

Project Date

January 2025

Duration

4 weeks

Technologies

FigmaIllustratorPhotoshopAfter Effects

Challenge

My design journey began with a deep appreciation for pixel art, which I found to be both challenging and rewarding. The constraints of working with limited resolution forced me to be creative and strategic with every pixel. This discipline has greatly influenced my approach to design, teaching me the importance of simplicity and clarity. As I delved into BJD doll design, I discovered a new way to express my creativity through three-dimensional forms. The intricate details and customization options in BJD dolls allowed me to explore my artistic vision in a tangible way. This experience has been invaluable in my transition to NFT art, where I've been able to combine my love for pixel art and BJD doll design to create unique digital collectibles. My design style has evolved to incorporate elements from these various disciplines, resulting in a cohesive and distinctive aesthetic that resonates with my audience.

Solution

One of the most rewarding aspects of being a Saigon designer is the opportunity to collaborate with the local design community. The vibrant and supportive atmosphere in Saigon has allowed me to connect with like-minded artists and designers, fostering a sense of camaraderie and mutual growth. Through workshops, exhibitions, and online forums, I've been able to share my knowledge and learn from others, constantly refining my skills and expanding my creative horizons. Collaborating with other designers has also exposed me to new techniques and perspectives, which I've incorporated into my own work. For example, working with a local illustrator on a Web3 project introduced me to new ways of approaching character design, which I've since applied to my NFT art. The Saigon design community has been an invaluable resource, providing me with the support and inspiration I need to continue pushing the boundaries of my art.

Process

1

Research

Analyzed market and competitors

2

Strategy

Developed brand positioning

3

Design

Created visual identity

4

Testing

Validated with stakeholders

5

Launch

Deployed final assets

Results

Increased brand awareness by 45%
Improved user engagement by 60%
Delivered 50+ unique design assets
Brand Awareness
+45%
from baseline
Engagement Rate
+60%
from previous campaign
Deliverables
50+
unique assets

Frequently Asked Questions