/02 dripz coffee
[ BRAND & IDENTITY ]
[ INTRO ]
DRIPZ is a friendly, comfort-focused coffee brand made for people who love staying in and enjoying a slow, easy moment. The name reflects the simple pleasure of drip coffee, while the playful "Z" adds a relaxed, youthful vibe, the feeling of curling up at home with your favorite cup.
Whether you're working from home, chilling on the couch, or easing into a quiet morning, DRIPZ makes every sip feel warm, effortless, and comforting. It's coffee made for homebodies, comfort seekers, and anyone who loves a good, calm moment with their cup.
[ BRAND & IDENTITY ]
Construction
H: Height of the logo
H = 4X
Clearspace
Always leave the logo some space to breathe to ensure it's visibility and impact. No graphic elements of anykind should invade this zone.
X: Clearspace
HEX/HTML 382F2D
HEX/HTML D94238
HEX/HTML FFF7EB
HEX/HTML FFFFFF
MASCOT'S FIRST DESIGN
Lacks personality and feels too generic.
MASCOTS'S FINAL DESIGN
Matches the brand's vibe, has personality, and is easy to identify.
